TestFlight dropping soon

YOUR
LIFE SYSTEM

Not a habit tracker. A complete operating system for your life. One score. Every goal. Every win.

🎉 You're on the list. We'll hit you when TestFlight drops.

No spam. Just the launch.

5+
Life Modules
∞
Daily Quests
£1.99
Per Week
1
Life Score

The problem

STOP JUGGLING
5 DIFFERENT APPS

You train, you read, you grind — but your apps don't talk to each other. None of them make you feel like you're winning at life.

🏃 Strava
📖 Goodreads
🧘 Headspace
😴 Sleep Cycle
🏋️ Strong
✅ Habitica
↓
⚡ One app. One score. Your entire life.

What is OPTMZ

BUILT DIFFERENT

Every feature designed around one goal — making you feel like you're winning at life.

🌳
Personalised Skill Tree
Your tree built around YOUR activities. Runner? 1K to Marathon. BJJ? White belt to Black belt. Hold any node to unlock it as you earn it.
AC Odyssey style
⚡
Life Score
Sleep, training, reading, prayer, focus — everything feeds into one score. Compete with friends. Know exactly where you stand.
Cross-discipline
🔥
Streak System
Daily streaks with XP multipliers. 7 days = 1.5x XP. 30 days = 2x. 100 days = 3x. Miss a day? Use a freeze shield to protect your streak.
Duolingo-style
🎨
Unlock Themes
30-day streak unlocks Midnight theme. Max your skill tree unlocks Inferno. Your app looks different because you earned it.
8 themes
🧠
Micro Lessons
60-second daily lessons on why your habits work. Atomic Habits, 5AM Club, flow state psychology — learn as you build.
Science-backed
👥
Friend Leagues
No world leaderboard. Just you and your mates in weekly leagues. Beat them or get relegated. Winning against strangers means nothing.
Friends only

The daily loop

YOUR DAY
OPTIMISED

Every day has a structure. OPTMZ guides you through it.

1
6:00am
Smart Alarm
Your alarm fires. To dismiss it you have to take a photo of your bathroom sink or answer 3 maths questions. No lazy dismissals.
2
7:00am
Morning Check-in
Rate your sleep. Set your ONE intention for the day. Read your 60-second micro lesson. See today's quests.
3
Throughout the day
Log Your Modules
Gym session logged. Run tracked. Pages read. Study session done. Each log earns XP and protects your streak.
4
9:00pm
Night Check-in
Review today's wins. Rate your energy. Set tomorrow's alarm. One thing you're grateful for. Streak protected. Day closed.
5
Every Sunday
Weekly Review
Best day. Worst day. Mood trend. XP earned. League position. Your word of the week. Set next week's intention.

Skill tree

YOUR JOURNEY
VISUALISED

Hold a node to unlock it. Watch your constellation grow as you earn each milestone.

Initiate Fighter ??? Pacer Runner ??? Seeker hold ??? Believer hold OPTMZ Strength Endurance Soul Faith

Modules

YOUR LIFE,
YOUR MODULES

Pick what you do. OPTMZ builds your skill tree and habits around you — not a generic plan.

🏃
Running
1K to Marathon
🏋️
Gym
First rep to elite
🥋
BJJ
White to black belt
📖
Reading
1 to 100 books
😴
Sleep
Master recovery
📚
Study
0 to 1000 hours
🚴
Cycling
First ride to 100K
✍️
Journaling
Daily reflection
🌍
Language
Hello to fluent
🧘
Meditation
First sit to enlightened

Smart alarm

NO MORE
LAZY
DISMISSALS

Your alarm fires. To dismiss it you complete a challenge. Photo of your bathroom. Three maths questions. Ten jumping jacks. Your choice — but you're getting up.

05:30
Monday · Wake up challenge
Choose your challenge
How do you want to wake up?
📸 Photo
🧠 Maths
🚶 Steps
💧 Water

Check-ins

OPEN AND
CLOSE YOUR DAY

60 seconds in the morning. 60 seconds at night. That's your OPTMZ ritual.

🌅 Morning · 7:00am
Start With Intention
How did you sleep?
😴 Bad
😐 Ok
😊 Good
🔥 Amazing
Your ONE thing today
Deep work session — no distractions
Today's micro lesson
"Why the first hour determines the rest"
🌙 Evening · 9:00pm
Close The Day
Today's wins
✓ Morning run logged
✓ Read 30 pages
✓ Gym session done
✗ Deep work — missed
Streak status
🔥 28 days — protected ✓
Grateful for
Training with the boys today

The store

SPEND YOUR
XP

Your effort becomes currency. Grind for themes, shields, and boosts — or lose them to laziness.

Shadow
Free
Default theme
Gold
500 XP
5,000 Life Score
Midnight
750 XP
30-day streak
Forest
1,000 XP
Soul path tier 5
Inferno
1,500 XP
Strength path tier 5
Diamond
3,000 XP
All paths tier 8

Pricing

SIMPLE.
FAIR. YOURS.

Start free. Upgrade when you're ready. Less than £2 a week.

Free
£0
forever
  • ✓3 habits max
  • ✓Basic skill tree
  • ✓Life Score
  • ✓Up to 3 friends
  • ✓Daily check-ins
  • ✗AI Coach
  • ✗Themes
  • ✗Streak freezes
  • ✗Weekly leagues
Most popular
Weekly
£1.99
per week
  • ✓Unlimited habits
  • ✓All 10 modules
  • ✓Full skill tree
  • ✓All themes via XP
  • ✓Unlimited friends
  • ✓Weekly leagues
  • ✓3 streak freezes
  • ✓Smart alarm
  • ✓AI Coach
Yearly
£49.99
per year
Save 52% vs weekly
  • ✓Everything in weekly
  • ✓£0.96/week equivalent
  • ✓All themes unlocked
  • ✓Founding member badge
  • ✓Early access features
  • ✓Priority support
  • ✓5 streak freezes
  • ✓2x XP first month
  • ✓Discord community
🥋
"I was using five different apps and none of them made me feel like I was actually winning at life. I wanted something that turned all of it — sleep, training, reading, faith — into one score. So I built it."
Hassaan Sohail
Founder · BJJ Blue Belt · University of Wolverhampton

READY TO
OPTIMISE?

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